THE ASK
Dick’s Sporting Goods wanted to create more meaningful value for Connected Members through seasonal planning, digital experiences, and in-store activations. The focus was on making Nike Connected Membership an everyday presence—engaging athletes year-round while tying lifecycle and retail together in new ways.
THE WORK
Seasonal Planning
Built more robust, scalable seasonal planning processes that keep Nike Connected Membership present throughout the year. Piloted new engagement moments during Holiday 2024, including point multiplier offers and Member-exclusive gift-with-purchase experiences.
ePDP Strategy & Reporting
Shaped the strategy for how Nike shows up on DICK’s Sporting Goods product detail pages, ensuring brand storytelling drives both engagement and conversion. This included evaluating premium banner modules, analyzing performance across categories, and building reporting frameworks to guide future PDP enhancements.
Nike x DKS In-Store Activation
Supported an in-store activation re-energizing the sports bra category at the DKS Tampa House of Sport. The initiative highlighted the Alate, Swoosh, and Indy franchises while connecting with the local sports community. The activation positioned the sports bra as an entry point to sport and helped athletes find their perfect fit through on-site storytelling and engagement.
