Here’s how I personalized Nike’s onboarding journey
to speak to different buyer types.
The Challenge:
Create an enticing, more personalised onboarding experience for non-buyers and buyers that reflects updated brand standards.
The Results:
Initial test data is still being gathered, but the redesigned journey has already positioned Nike to deliver more relevant, connected experiences from day one.
The Ask:
Welcome and introduce New Members to the Nike Ecosystem, nurturing their relationships and encouraging early action.
